Cotton is one of the most toxic crops, as its' production procedure needs lots of pesticides. Whereas GOTS certified organic cotton is purer and chemical-free. With organic cotton production, we achieve clean air, water, and soil for clean food, better nature, and healthier people.
Also, we must add this organic cotton production helps saving water and energy as well. Not only the nature benefits from this organic cotton production but also the producers and consumers benefit a lot.
The second rule to a high-quality product is to use high-quality craftsmanship. We build a system that we can allocate styles to different producers according to their abilities. We focus on small producers under our roof to produce the best they can and do this all year round, so we provide them with "Sustainable Income." With this production model, both parties benefits. We are receiving tailor-made, high-quality garments, and they survive with sustainable income, not crushed under the mass production price pressure.